Save 20% &
Get Stronger Bids

Switch your product listing ads to WISELY Comparison Shopping Service (CSS) to get stronger bids that, depending on your strategy, result in better CPC, clicks or impressions.

Boost product listing ads' performance!

Budget-Effective

Take the most out of your budget by saving on commissions

More Impressions & Clicks

Boost your reach and gain more traffic with the extra boost

Higher Revenue or ROAS

Depending on your bidding strategy you will get better ROAS or Higher Revenue

If all other factors remain equal, by switching to Wisely you will get a guaranteed boost to performance.

Wisely is a cutting-edge shopping platform revolutionising the landscape of online retail advertising. With innovative tools tailored for Shopping advertisers, we empower over 200 online retailers across Europe to optimise their campaign outcomes and achieve unparalleled success.

Why Choose Wisely CSS?

Product Visibility

Gain Better Product Visibility

Tools

Extra tools for greater optimisation and grouping of your products

No Commitment

No commitment or long-term contracts

Easy Peasy

Set up in less than 10 minutes

Fixed Fee

Fixed fee with no hidden or extra costs

Easy Integration

Simple integration with no disruption of your active campaigns

Wisely Product Segmentation

A solution based on which products are categorized into several segments based on their historical performance.

Our solution categorises products into segments based on their historical performance in order to allow the algorithm to make more efficient choices.

Real Time Optimization

The product segments are continually updated in real-time, taking into account all potential changes in product performance.

Optimal Budget Allocation

Budgets are allocated in the most efficient way, by stop spending in underperforming products and boosting budget on best performing.

Uncover missed Growth Opportunities

Identify products that don't get enough clicks for optimization, resulting in a limitation of potential sales eventually leading to to missed opportunities for growth.

FAQs

WHAT IS A CSS?

A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to run shopping ads.

WHY NOW?

More and more retailers are switching to alternative CSS providers. It’s getting increasingly common and you need to keep up! If not, you are offering the advantage to competitors! You bid with a 20% loss (commission kept by Google) while they bid with 100% of their budget’s value!

WHAT IF I CHANGE MY MIND?

Since there is no change to your campaigns, you can switch back to Google CSS whenever you wish to. No learning period is required.

WHAT WILL CHANGE TO THE VISUALS OF MY ADS?

The will be the addition of “by WISELY” that will appear at the bottom of the ad. Everything else remains identical to how it is at the moment.

WILL I LOSE THE SUPPORT FROM GOOGLE IF I SWITCH TO WISELY CSS?

No! You won’t only be able to get support for your Google Ads, but you will also be able to have our team of experts support you on your Shopping Ads while making optimisation suggestions as well.

WILL THE SWITCH AFFECT MY ADS’ PERFORMANCE?

Not at all! Nothing changes to your campaigns, stats, and historical data as all activity and targeting will stay the same. Your performance on auctions is the only thing that will be affected and that’s what we are aiming at!